Insights that matter to our industry.

In ancient mythology, werewolves were mythical creatures that took on a human form except when the moon was full. With the full moon, they transformed into enormous ravenous wolves killing humans, causing terror, and generally being a nuisance. The only way to deal...

First, the disclosures… I’ve been in analytics pretty much my entire career. I’ve worked with industry leaders, founded (and successfully exited) niche startups, helped organizations design and implement data initiatives, and been at the helm (read: “sharp...